Have you ever wondered what you can do to get your website visitors to come back to your site on a daily basis?
Maybe you have some favorite websites you visit daily, or almost every day, and you’d like to know what it takes to get your website to that level.
If you’ve always wondered what makes certain websites so enticing, and you’d like to generate regular visitors like those sites, you only need to add one element to your website: an interesting and engaging blog.
That’s right, adding an interesting blog to your website can easily be your ticket to generating daily, returning visitors.
Having a blog allows you to publish interesting content that your visitors want to read. It’s the perfect opportunity to publish content that will encourage new visitors to become more deeply engaged with your brand on a regular basis. Unlike publishing regular page content, people expect additional blog content on a regular basis. When they’re interested, they’ll come back looking for more content.
Depending on your industry or niche, the content you publish on your blog might include informative articles, ultimate guides, scientific research, short stories, poetry, or even technical manuals. Whatever your niche, publishing regular content for your visitors is the only way you’ll get them to come back on a regular basis.
Publishing blog content on a regular basis is also a great way to expand your email list. Eventually, your visitors will sign up for your list and you’ll be able to continue marketing to them through email. You won’t be able to bring all of your subscribers back to your site daily, and that’s okay.
When you have an email list, you can send out daily emails with a digest of links to your recently published articles to keep people coming back. We’ll explain how this works in detail shortly. First, let’s look at all the benefits a blog will bring to your website.
There are three main reasons you need a blog:
Businesses in every industry will benefit from having a blog on their website. And if you don’t sell any products or services, you can use your blog to promote your cause or whatever subject matter you publish.
Blog articles are the perfect way to promote products and services for several reasons. First, you can write promotional articles that will eventually get indexed and ranked in the search engines. Ranking your web pages will generate organic, targeted traffic to your website from people looking to buy what you’re selling.
Your promotional articles will also be of interest to people browsing around on your site, looking for more information about your products or services.
Within your promotional articles, you can include product demonstrations, testimonials, scientific research, and anything else people will find interesting and informative. This type of content typically increases credibility and helps to influence more sales.
With a daily updated blog, you can start getting your web pages ranked in the search engine results pages (SERPs), which will generate even more traffic to your blog.
According to search engine optimization experts, fresh content helps you rank higher in the search engines. However, that doesn’t mean static content won’t rank high. Google can tell the difference between different queries and it knows when newly published content is better for the user, and when it’s okay to serve up older content.
For example, Google prefers new content when users perform certain types of searches. For example, when users search for breaking news or current events, its algorithm will return search results that favor recently published or updated content. Other searches won’t automatically favor newly published content just because it’s new.
If you can publish blog articles about news in your industry, you’ll benefit greatly. If you happen to be in an exciting industry where there’s always something happening (like digital marketing), updating your blog daily will be an excellent way to rank when users search for current topics. However, that’s not the only reason to publish daily content.
Knowing all of this, it’s important to publish regular content, not because new content always ranks higher, but because each piece of content you publish puts one more ‘net’ into the sea. Each piece of content you publish is one more opportunity to show up in search results and generate clicks from users. It’s another opportunity to capture someone’s interest and turn them into a loyal reader.
Publishing regular content to your blog is also a way to build trust with your audience. If you consider yourself an expert in your industry, you’ll want to build as much trust as possible because that’s how you’ll get people to come back.
Say you have five main competitors in your industry. It’s not hard to know which blog people will visit most – the one they trust most. When you can establish trust through your blog content, you’ll have a better chance at becoming the blog that your visitors trust over your competition.
You can use your blog to build trust by publishing the following:
Trust has to be earned, and that requires providing people with real value.
Have you ever signed up to be updated when your favorite blog posts content? Did it get you to come back to the site when something interesting got posted? It probably did. This is why you need to collect email addresses even when you don’t sell products and services. Emails are the best way to get people to come back to your site.
What if you publish more than one blog per day? You probably don’t want to send out three emails a day. There’s a solution for that: give people the option of receiving a daily digest containing that day’s content.
Popular blogs that post multiple articles each day generally ask their subscribers to choose whether they want to be updated as each article is posted, or if they want to receive one email with a list of links to all of that day’s publications. Follow this model if you publish daily articles. Always give people a choice so they don’t feel bombarded with multiple emails and end up unsubscribing rather than changing their preferences.
If you want to publish new and interesting content on a regular basis, you need to hire a content writing team. There’s just no way you’ll be able to create the volume of content you need on your own.
Imagine that right now, you’ve got an interesting blog that people want to read. However, you only have about 20 published articles. Once your visitors sift through those 20 posts, and they don’t see that you update your content regularly, they’ll probably leave and forget about your blog. Unless, of course, you’ve got them on your mailing list. However, having an email list isn’t enough to bring back visitors. People on your list will need a reason to come back to your blog, and that reason will be new blog posts.
Now, instead of a small blog, imagine what it would be like to have a massive blog with hundreds of posts and that number grows daily. How long would it take you to write those posts? You probably don’t have much time to write a bunch of content, and that’s a problem if you want to publish one new article each day. That’s where hiring a content writing team comes into play.
When you hire content writers you can publish as many blog articles as you want. You’ll only be limited by the number of articles in your budget. If you want to pay for ten articles a month or thirty articles a month, it’s up to you. And you won’t need to do any of the work.
You might be wondering what kind of blogs get daily visitors? Certainly some industries are better poised for daily visitors than others. It’s hard to imagine a plumber’s website getting daily readers, for example.
The most popular websites seem to be fashion, food, technology, and travel blogs. Fashion and food pretty much speak for themselves. Who doesn’t enjoy looking for new recipes and drooling over photos of amazing dishes? And when it comes to fashion, most people want to know what’s in style and where they can find the latest clothing trends.
On the tech side of things, people are always looking for tips, tricks, advice, and news, especially when they work in a tech-related industry and need to stay on top of regulations. Travel blogs are equally popular because people want to find their next vacation destination, even if it will be a while before they go anywhere.
If you can publish content about any of these topics, you’ll have an easier time generating daily visitors to your blog. Granted, your content needs to be of superior quality to capture interest.
While you’ll get plenty of people to visit your blog daily, not everyone will. Some people will visit every few days, every week, or every month. People live busy lives and have other priorities. There’s nothing wrong with that because regular visitors are extremely valuable no matter how frequently they are. When you have dedicated readers – no matter how frequently they visit your site – your blog is a success.
If you’re ready to generate repeat visitors to your website, we’ll build you a beautiful blog that will capture your audience’s attention and keep them coming back for more. All you’ll need to do is fill it with your content.
If you don’t want to write your own blogs, our content writing team will create your content as often as you’d like. Or, you can have us write a handful of articles at once and you can publish them over a period of time.
We can build your blog on your existing website, or we can create a blog on a different platform. It’s up to you. Contact us today to learn more and get a free quote for your new blog.
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